Questionnaire development: How to collect data from surveys. Do’s and Don’ts

Teacher: Simona Naspetti

Content: This course provides an overview of questionnaire development, and strategies for collecting data through surveys. Participants will learn how to design, implement surveys to gather accurate and meaningful data. Through lectures, case studies, and interactive activities, participants will gain practical skills and insights into the do’s and don’ts of questionnaire development.

Objective: By the end of the course, participants will have gained the knowledge and skills needed to develop effective questionnaires, implement data collection strategies, while applying best practices in survey research.

Topics Covered:

  • Definition and Purpose of Questionnaires
  • Types of Data: Qualitative vs. Quantitative:
  • Principles of Questionnaire Design
  • Effective Data Collection Strategies, qualitative vs quantitative research
  • Qualitative data: Techniques for Probing Responses: Do’s and Don’ts
  • Designing Closed-Ended Questions: Do’s and Don’ts
  • Implementing Likert Scales
  • Do’s and Don’ts